KULCHA PATOLA
About the brand:
Kulcha Patola stands as a culinary destination where tradition and innovation converge. With a deep-rooted commitment to Patiala's gastronomic legacy, the brand crafts each kulcha as a masterpiece, blending time-honored recipes with contemporary twists. Every bite encapsulates the essence of Patiala's rich flavors, inviting patrons to partake in a journey that bridges the gap between heritage and modernity. Through a symphony of taste and cultural pride, Kulcha Patola doesn't just serve food; it weaves stories and experiences that celebrate the best of both worlds.
Kulcha Patola stands as a culinary destination where tradition and innovation converge. With a deep-rooted commitment to Patiala's gastronomic legacy, the brand crafts each kulcha as a masterpiece, blending time-honored recipes with contemporary twists. Every bite encapsulates the essence of Patiala's rich flavors, inviting patrons to partake in a journey that bridges the gap between heritage and modernity. Through a symphony of taste and cultural pride, Kulcha Patola doesn't just serve food; it weaves stories and experiences that celebrate the best of both worlds.
Introduction:
My branding odyssey began with an immersive exploration of Patiala and brands history, culture, and culinary traditions. Going through the brand, I absorbed the vibrant colors, the aroma of spices, and the spirit of community. This initial phase helped me connect with the true spirit of Patiala and lay the foundation for the brand's visual identity.
My branding odyssey began with an immersive exploration of Patiala and brands history, culture, and culinary traditions. Going through the brand, I absorbed the vibrant colors, the aroma of spices, and the spirit of community. This initial phase helped me connect with the true spirit of Patiala and lay the foundation for the brand's visual identity.
Color Palette and Typography:
The color palette was inspired by the vivid hues of Punjab and the warm tones of freshly baked kulchas. The typography, inspired by the fun, playful vibes of the brand.
The color palette was inspired by the vivid hues of Punjab and the warm tones of freshly baked kulchas. The typography, inspired by the fun, playful vibes of the brand.
Storytelling through Design:
Every design choice was guided by the desire to tell a story. The packaging design showcased intricate patterns reminiscent of Kulcha, Patola and Colourful vibes, wrapping each element like a cherished gift.
Every design choice was guided by the desire to tell a story. The packaging design showcased intricate patterns reminiscent of Kulcha, Patola and Colourful vibes, wrapping each element like a cherished gift.
Crafting an Experience:
The brand experience extended beyond the logo and packaging. From the décor of the restaurant, which featured contemporary interpretations of traditional patterns, to the staff uniforms that blended modern cuts with ethnic motifs, every touchpoint resonated with the brand's identity.
The brand experience extended beyond the logo and packaging. From the décor of the restaurant, which featured contemporary interpretations of traditional patterns, to the staff uniforms that blended modern cuts with ethnic motifs, every touchpoint resonated with the brand's identity.
